Who we are

KINGSSTRIKE was created with one simple goal: make fishing easier and more enjoyable for everyone.

Whether you’re new to bass fishing or have been doing it for years, stick worms are one of the most effective and reliable baits you can throw. They work in almost any water, in almost any condition, and they catch fish when nothing else does. KINGSSTRIKE exists to deliver that proven performance with cleaner colors, consistent quality, and baits you can trust every time you open a bag.

We focus on the details that matter most on the water — natural-looking colors, balanced action, and soft plastics that stay rigged longer. No gimmicks. No unnecessary claims. Just well-made stick worms designed to help you feel confident in what you tie on.

KINGSSTRIKE baits are built to be:

  • Easy to use for beginners

  • Reliable for everyday anglers

  • Effective across a wide range of conditions

If you’re fishing your first pond, learning how to rig a worm, or just restocking your tackle box with colors you know work, KINGSSTRIKE is here to make that choice simple.

Fishing should be fun, not complicated.
We’re proud to be part of the reason you enjoy your time on the water.

Logo featuring a fish wearing a gold crown, with a red and black shield background. Text reads "KINGSSTRIKE FISHING SOFT PLASTICS."